persona


Persona Color Matching

Finding the right makeup shades can be easy. Use the images of these women to help you find your perfect product match!

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Pearl

If your skin tone matches Sarah's try:
Organic Mineral Foundation: Pearl
Organic Aloe Concealer: Ultra Light
Organic Triple Eye Treatment: Shortcake
Organic Total Cover Concealer: Linen
Setting Powder: Translucent
Organic Blush: Peachy, First Blush, or Tickle
Organic Glow Bronzer: Light
Pure Soul Mascara: Mink
Organic Lip Love Lipstick: Adore, Enchant, or Innocent
Organic Hydra Gloss: Swing, Fortune, or Bubble
Organic Pencil Lip Liner: Bliss or Charm

What is Mica and Where Does It Come From? Mica is the name given to a group of naturally occurring minerals that are finely ground and used in cosmetics to add color and give makeup a silky feel. Mica minerals range in color from green to brown to black and some are even clear. Some mica minerals add a natural sparkle to eyeshadows and blushes, while other mica minerals are matte and help control oil so your skin stays shine-free throughout the day. Nationally, mica minerals are found in North Carolina, Arizona, and South Dakota among other areas, and Japan and Canada also import mica to the US. Mica is mined and then ground into a smooth, silky powder for use in a wide range of cosmetics-everything from foundation to eyeshadow to blush!

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Cameo

If your skin tone matches Caroline's try:
Organic Mineral Foundation: Cameo
Organic Aloe Concealer: Ultra Light
Organic Triple Eye Treatment: Shortcake
Organic Total Cover Concealer: Linen
Setting Powder: Translucent
Organic Blush: Peachy, First Blush, or Tickle
Organic Glow Bronzer: Light
Pure Soul Mascara: Mink
Organic Lip Love Lipstick: Adore, Enchant, or Innocent
Organic Hydra Gloss: Swing, Fortune, or Bubble
Organic Pencil Lip Liner: Bliss or Charm

Why Choose Mica-Rich Cosmetics? Choosing makeup products that contain mica rather than chemical dyes and fillers benefit your skin in many ways. Mica is responsible for keeping many cosmetic products hypoallergenic because it is not irritating to the skin like many artificial colorants can be. If you have allergies to cosmetic dyes, looking for cosmetics that contain mica instead of FD&C dyes and colorants is one way to try and avoid allergic reactions. Mica is also non-comedogenic, meaning it won’t clog your pores or cause breakouts. This is great if you have suffer from acne or have problems with blackheads and other skin blemishes, because mica won’t contribute to these problems and allows your skin to breathe throughout the day. Written by Lisa Powell

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Porcelain

If your skin tone matches Emily's try:
Organic Mineral Foundation: Porcelain
Organic Aloe Concealer: Ultra Light
Organic Triple Eye Treatment: Shortcake
Organic Total Cover Concealer: Linen
Setting Powder: Translucent
Organic Blush: Peachy, First Blush, or Tickle
Organic Glow Bronzer: Light
Pure Soul Mascara: Mink
Organic Lip Love Lipstick: Adore, Enchant, or Innocent
Organic Hydra Gloss: Swing, Fortune, or Bubble
Organic Pencil Lip Liner: Bliss or Charm

What is Titanium Dioxide and Where Does it Come From? Titanium dioxide is a natural, non-chemical sunscreen that you should always look for in your makeup and moisturizers. Titanium dioxide exists in nature in three different crystalline forms, and can be mined from soil for use in a multitude of products. Nationally, both Florida and Virginia have high concentrations of titanium dioxide in they source from their soil, and the US also imports the compound from other countries.

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Ivory

If your skin tone matches Ava's try
Organic Mineral Foundation: Ivory
Organic Aloe Concealer: Ultra light
Organic Triple Eye Treatment: Shortcake
Organic Triple Total Cover Concealer: Canvas
Setting Powder: Translucent
Organic Mineral Blush: Smitten, Majestic, or Lush
Organic Glow Bronzer: Medium
Pure Soul Mascara: Onyx
Organic Lip Love Lipstick: Wink, Lovely, Allure, Kiss, Tango, or Haiku
Organic Hydra Gloss: Fortune or Carousel
Organic Pencil Lip liner: Bliss, Charm, Vino, or Poppy

How does titanium dioxide work? Part One Titanium dioxide works as natural sunscreen by sitting on the skin’s surface and dispersing UV light so that UV rays aren’t able to penetrate through to harm your skin. Using titanium dioxide as a sunscreen rather than a chemical is beneficial to your skin and your health because it’s so safe-it’s actually safe enough to use to color food!

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Bisque

If your skin tone matches Stacy's try:
Organic Mineral Foundation:Bisque
Organic Aloe Concealer: Ultra light
Organic Triple Eye Treatment:Shortcake
Organic Triple Total Cover Concealer: Canvas
Setting Powder:Translucent
Organic Mineral Blush: Smitten, Majestic, or Lush
Organic Glow Bronzer: Medium
Pure Soul Mascara:Onyx
Organic Lip Love Lipstick:Wink, Lovely, Allure, Kiss, Tango, or Haiku
Organic Hydra Gloss:Fortune or Carousel
Organic Pencil Lip liner: Bliss, Charm, Vino, or Poppy

How does titanium dioxide work? Part TwoThe same cannot be said of many chemical sunscreens like oxybenzone and avobenzone, which enter your blood stream and are then stored in your body fat. This is an incredibly negative side effect as oxybenzone, avobenzone, and other chemical sunscreens have been shown to generate free radicals once inside your body. Free radicals are unstable chemical compounds that cause cell damage that can lead to cancer. Obviously, with a long-term side effect of cancer, chemical sunscreens are not worth any potential sun protection benefit. Written by Monica Wesley

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Tan

If your skin tone matches Maria's try:
Organic Mineral Foundation:Tan
Organic Aloe Concealer:Ultra light
Organic Triple Eye Treatment: Shortcake
Organic Triple Total Cover Concealer:Canvas
Setting Powder: Translucent
Organic Mineral Blush: Smitten, Majestic, or Lush
Organic Glow Bronzer:Medium
Pure Soul Mascara: Onyx
Organic Lip Love Lipstick:Wink, Lovely, Allure, Kiss, Tango, or Haiku
Organic Hydra Gloss:Fortune or Carousel
Organic Pencil Lip liner:Bliss, Charm, Vino, or Poppy

What are Iron Oxides? Iron oxides are compounds of iron and oxygen that have been used for centuries to color makeup and beauty products. There are several different iron and oxygen combinations, and depending on the specific formulation iron oxides range in color from yellow to black to red. Iron oxides and mica are used together to provide the vast array of color options in mineral makeup, and replace the chemical dyes and fillers used in many brands of traditional makeup.

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Shell

If your skin tone matches Gloria's try:
Organic Mineral Foundation: Shell
Organic Aloe Concealer:Ultra light
Organic Triple Eye Treatment:Shortcake
Organic Triple Total Cover Concealer:Canvas
Setting Powder:Translucent
Organic Mineral Blush:Smitten, Majestic, or Lush
Organic Glow Bronzer: Medium
Pure Soul Mascara: Onyx
Organic Lip Love Lipstick:Wink, Lovely, Allure, Kiss, Tango, or Haiku
Organic Hydra Gloss: Fortune or Carousel
Organic Pencil Lip liner: Bliss, Charm, Vino, or Poppy

Why Choose Makeup with Iron Oxides? Choosing makeup colored with iron oxides can benefit your skin in many ways. First, iron oxide pigments are completely non-toxic, so there are no health concerns to worry about. Also, iron oxide colors are weather resistant and non-bleeding, so you don’t have to worry about your lipstick smudging or your makeup fading or coming off the minute you step out of the door! Iron oxides also aren’t as irritating to the skin as the FD&C dyes used to color other cosmetics, so allergic reactions and other skin woes are less of concern. Written by Lisa Powell

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Sand

If your skin tone matches Ann's try:
Organic Mineral Foundation:Sand
Organic Aloe Concealer: Light
Organic Triple Eye Treatment:Praline
Organic Total Cover Concealer:Bamboo
Setting Powder: Translucent
Organic Mineral Blush: Lush, Tickle, Majestic, Smitten, or Dusty Rose
Organic Glow Bronzer: Deep
Pure Soul Mascara: Onyx
Organic Lip Love Lipstick:Courage, Divine, Innocent, Secret, Lovely, or Merlot
Organic Hydra Gloss:Fortune, Swing, or Bubble
Organic Pencil Lip liner:Bliss, Charm, Vino, or Poppy

What Is Inulin and Where Does It Come From? Inulin is a naturally occurring sugar found in many plants, especially root vegetables like onions, leeks, and chicory root.. Inulin is extracted from plants after harvest by diffusing the plant with hot water until the inulin sugars separate out. The extracted inulin is then dried into a powder that can be used in cosmetics and food products.

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Beige

If your skin tone matches Mary's try:
Organic Mineral Foundation:Beige
Organic Aloe Concealer:Light
Organic Triple Eye Treatment:Praline
Organic Total Cover Concealer: Bamboo
Setting Powder: Translucent
Organic Mineral Blush: Lush, Tickle, Majestic, Smitten, or Dusty Rose
Organic Glow Bronzer: Deep
Pure Soul Mascara: Onyx
Organic Lip Love Lipstick: Courage, Divine, Innocent, Secret, Lovely, or Merlot
Organic Hydra Gloss: Fortune, Swing, or Bubble
Organic Pencil Lip liner:Bliss, Charm, Vino, or Poppy

The Benefits of Inulin in Cosmetics, Part One Inulin is used in cosmetics as an emulsifier and a humectant. Emulsifiers help products maintain their consistency and spread even over the skin. Without emulsifiers, the various components of makeup would separate from one another and turn the product into an uneven mess. Humectants condition the skin and help it maintain optimal levels of moisture.

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Camel

If your skin tone matches Michelle's try:
Organic Mineral Foundation:Camel
Organic Aloe Concealer: Light
Organic Triple Eye Treatment:Praline
Organic Total Cover Concealer:Bamboo
Setting Powder: Translucent
Organic Mineral Blush: Lush, Tickle, Majestic, Smitten, or Dusty Rose
Organic Glow Bronzer: Deep
Pure Soul Mascara:Onyx
Organic Lip Love Lipstick:Courage, Divine, Innocent, Secret, Lovely, or Merlot
Organic Hydra Gloss:Fortune, Swing, or Bubble
Organic Pencil Lip liner:Bliss, Charm, Vino, or Poppy

The Benefits of Inulin in Cosmetics, Part TwoUsing inulin instead of chemical emulsifiers and humectants is beneficial to your skin because inulin is not irritating and does not cause allergic reactions, unlike many chemicals. Looking for products which contain inulin is a natural way to help your skin retain moisture without worrying about the possibility of skin irritation or chemically-induced side effects. Written by Andrea Lewis

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Caramel

If your skin tone matches Ines's try:
Organic Mineral Foundation:Caramel
Organic Aloe Concealer: Light
Organic Triple Eye Treatment:Praline
Organic Total Cover Concealer:Bamboo
Setting Powder:Translucent
Organic Mineral Blush: Lush, Tickle, Majestic, Smitten, or Dusty Rose
Organic Glow Bronzer:Deep
Pure Soul Mascara: Onyx
Organic Lip Love Lipstick: Courage, Divine, Innocent, Secret, Lovely, or Merlot
Organic Hydra Gloss: Fortune, Swing, or Bubble
Organic Pencil Lip liner: Bliss, Charm, Vino, or Poppy

Vitamin C in Cosmetics Everyone knows that vitamin C is great for colds, but did you know that it’s also great for your skin? Vitamin C benefits the skin in many different ways, as it works as an antioxidant and it promotes the growth of collagen. Looking for skin products that contain ascorbic acid (the technical name of vitamin c) is great way to get these benefits for your skin. Vitamin C can be absorbed through your skin, and once applied it sinks in and lasts up to 72 hours.

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Sunset

If your skin tone matches Chelsea's try:
Organic Mineral Foundation:Sunset
Organic Aloe Concealer:Light
Organic Triple Eye Treatment:Praline
Organic Total Cover Concealer:Silk
Setting Powder:Translucent
Organic Mineral Blush:Lush, Tickle, Majestic, Smitten, or Dusty Rose
Organic Glow Bronzer: Deep
Pure Soul Mascara:Onyx
Organic Lip Love Lipstick:Courage, Divine, Innocent, Secret, Lovely, or Merlot
Organic Hydra Gloss: Fortune, Swing, or Bubble
Organic Pencil Lip liner: Bliss, Charm, Vino, or Poppy

Antioxidant Benefits of Vitamin C Free radicals are pollutants that can damage your skin and cause wrinkles and cancer. Antioxidants like ascorbic acid fight free radicals and the damage that they cause. Vitamin C is a natural antioxidant that neutralizes free radicals and naturally converts them into non-harmful elements. By fighting one of the main causes of wrinkles, ascorbic acid helps to prevent wrinkles before they even become an issue for your skin, and the vitamin helps once you do see wrinkles through promoting collagen production!

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Fawn

If your skin tone matches Janet's try:
Organic Mineral Foundation:Fawn
Organic Aloe Concealer: Medium
Organic Triple Eye Treatment: Toffee
Organic Mineral Blush: Foxy Brown or Dusty Rose
Organic Glow Bronzer: Deep
Pure Soul Mascara:Onyx
Organic Lip Love Lipstick:Moxie, Autumn, Cherish, or Merlot, Haiku
Organic Hydra Gloss: Fortune or Carousel
Organic Pencil Lip liner:Charm, Poppy, or Vino

Collagen Production and Vitamin C Vitamin C is vital for your body to produce collagen. Collagen is what helps your skin look young and fresh by keeping it elastic and supple. Collagen helps reduce the appearance of wrinkles and slows their development, and it also fights the cottage-cheese appearance of the always-dreaded cellulite. Collagen also is necessary to keep your bones and teeth healthy, so getting ascorbic acid through your skin products is excellent for your whole body, not just your skin. Written by Sarah Bertram

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Sienna

If your skin tone matches Berenice's try:
Organic Mineral Foundation:Sienna
Organic Aloe Concealer:Medium
Organic Triple Eye Treatment: Toffee
Organic Total Cover Concealer: Merino
Organic Mineral Blush: Foxy Brown or Dusty Rose
Organic Glow Bronzer: Deep
Pure Soul Mascara: Onyx
Organic Lip Love Lipstick:Moxie, Autumn, Cherish, or Merlot, Haiku
Organic Hydra Gloss:Fortune or Carousel
Organic Pencil Lip liner: Charm, Poppy, or Vino

Health Benefits of Buying Certified Organic Products Certified organic products are regulated by the US Department of Agriculture, and in order to earn this label, products must be made without using antibiotics, growth hormones, feed made from animal parts, and most synthetic pesticides and fertilizers. This is important because numerous studies by major research universities and the Centers for Disease Control & Prevention have shown that the chemicals we ingest through our food and topically through contact with our skin linger in our bodies and in high enough doses can cause major harm. The potential negative effects of these chemicals include impaired fetal growth, cancer in lab animals, and we all now know that eating feed made from animal parts is how mad cow disease spread from animal to animal and then on to humans. Buying certified organic products is the best way to ensure that you don’t have to worry about those concerns or other problems associated with chemically-laden, non-organic products.

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Clay

If your skin tone matches Johanna's try:
Organic Mineral Foundation:Clay
Organic Aloe Concealer:Medium
Organic Triple Eye Treatment:Toffee
Organic Total Cover Concealer: Merino
Organic Mineral Blush:Foxy Brown or Dusty Rose
Organic Glow Bronzer:Deep
Pure Soul Mascara:Onyx
Organic Lip Love Lipstick: Moxie, Autumn, Cherish, or Merlot, Haiku
Organic Hydra Gloss: Fortune or Carousel
Organic Pencil Lip liner:Charm, Poppy, or Vino

Environmental Benefits of Buying Certified Organic Products Buying organic is also better for the environment. Organic products are made using sustainable farming and production methods. Sustainable production methods cause less pollution than other methods, and always consider not just the final product, but how production affects the environment. For example, a sustainable farmer doesn’t just think about how to grow his product, but how he can do this and improve the quality of the soil, use less water, or use natural pest-control agents like lady bugs while growing his crops. Organic production looks at the big picture: how to create good and good-for-you products while improving the environment and ensuring more great products for years to come. Written by Lauren Holmes

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